Seattle, Washington State...At the Pike Place Fish
Company where you can actually catch your Fish,
Fish and more Fish! This is the
only place in the world where you see 'flying fish' on
land...yes...these people throw the catch of the day
around the shop area when their customers order
them and are a world renowned
tourist attraction. Of course, they're
also very successful businesspeople as they supply
all types of fish, wholesale and retail.
If you're not sure about what I'm talking about, and
you think I've gone 'fishy', check out your local
bookstores for the Fish books written by Stephen
Lundin
Stephen Lundin writes an imaginary story, a parable.
It's about a manager who's desperately trying to find
some answers to save her workplace which is dull,
unmotivated, and nobody wants to take responsbility.
The manager is then taught by a character from the
Pike Place Fish Company, a world-famous market
that is wildly successful thanks to its fun, bustling,
joyful atmosphere and great customer service.
By applying simple lessons learned from the
Pike Place Fish Market, our manager finds the secrets
on how to energise and transform her workplace.
'Fish', the book, focuses on the most pressing work
issues with an engaging metaphor and an appealing
message. It offers wisdom that is easy to grasp,
instantly applicable, and profound in any organisation.
I've read the book at least 3 times over. It's an
engaging read, and when you apply the several fun
and down-to-earth principles that Lundin writes about,
you're on your way to a world-class organisation!
What a place! It was thoroughly exciting as a
motivational trainer to stand there in the midst of all
the 'flying fish', and catch the wonderful attitude
pervading the shop, and to see the smiling, grinning
faces of the admiring audience who had come from
all over the US and the world to see this energetic
team in action!
It certainly makes a world of difference when your
attitude is spot on, fun and focused on making a big
splash to the customer by delighting them. What a
philosophy...and it'll work in just about any business.
Happy fishing!